Purina Cat Chow® Re-Design by Nestle Purina Petcare & Seymour Powell

Nestle Purina Petcare & Seymour Powell Presents The Purina Cat Chow® Re-Design Packaging Design

Nestle Purina PetCare & Seymour Powell , the creative mind behind the highlighted project Packaging Design by Nestle Purina PetCare & Seymour Powell explicates, The brief for Purina Cat Chow packaging redesign was to bring to life the spirit of the brand's positioning visually, therby capturing natural cat behaviour. The design needed to capture a natural look and feel for both the cat behaviour and the product itself, whilst reflecting a bold and honest brand personality. Overall design look tone and feel needed to be refreshed and modernised. The result is a refreshed, contemporary and distinctive piece of packaging that delivers on showcasing natural cat behaviour, rooted in a natural look and feel, and overall stronger visual and brand identity..

Purina Cat Chow® Re-Design by Nestle Purina Petcare & Seymour Powell Images:

VIA: http://competition.adesignaward.com/design.php?ID=47673

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